Promoting your theatre event

Promotional packages

Producers of shows and events at the Compass Theatre (Ickenham) and Winston Churchill Theatre (Ruislip) can opt in to 1 of 3 promotional packages that include print and digital promotion to help reach your potential audiences.

• Hillingdon People magazine: Delivered to approximately 119,660 households across the borough and also available in libraries, leisure centres, heritage venues and theatres. Issued bi-monthly, with editions covering January/February, March/April, May/June, July/August, September/October and November/December. 
• Hillingdon People Extra: A monthly e-newsletter that is currently sent to more than 35,500 subscribers. This newsletter can include a round-up of theatre events, either as a general listing or as an advert banner along the bottom. The e-newsletter is generally sent out the 2nd week of the month. 
• Culture and events e-newsletter: A bi-monthly e-newsletter focusing entirely on events, currently sent to more than 31,000 subscribers, with plans to expand this audience. 
• Social media promotion: Actively promoted theatre listings through the council's social media channels, including Facebook, X, Instagram and Nextdoor. Campaigns will run for the 4 weeks up to the first performance to maximise bookings. 

Please note: All our promotion packages are subject to Hillingdon People deadlines.

BRONZE package 

Cost:

• £96.75+ VAT for Hillingdon residents
• £118.28+ VAT for non-Hillingdon residents

Bronze package includes: 

• listing on Hillingdon Theatres (Discover Hillingdon)
• listing (with image) in our bi-monthly events e-newsletter
• listing in Hillingdon People magazine's 'Discover Hillingdon' pages (with date, event title and venue)

SILVER package  

Cost:

• £129.00+ VAT for Hillingdon residents
• £157.70+ VAT for non-Hillingdon residents

Silver package includes: 

• listing on Hillingdon Theatres (Discover Hillingdon) 
• listing (with image) in our bi-monthly events e-newsletter and in Hillingdon People Extra e-newsletter
• listing (in a pull-out box, highlighting the event) in Hillingdon People's 'Discover Hillingdon' pages - spec: date, event title, venue and description (up to 25 words) highlighted in listings with an image 59mm wide by 32.5mm tall or listing as per our Bronze package plus an advert space measuring 59mm wide by 86mm high 
• social media (x 1 post/week organic + amplify)  

GOLD package 

Cost:

• £161.25+ VAT Hillingdon residents
• £197.13+ VAT non-Hillingdon residents

Gold package includes: 

• listing on Hillingdon Theatres (Discover Hillingdon) and banner advertising 
• listing (with image) in our bi-monthly events e-newsletter and in Hillingdon People Extra e-newsletter/banner 
• listing (in a pull-out box highlighting the event) in Hillingdon People's 'Discover Hillingdon' pages - listing as per our Bronze package plus advert space measuring 124.5mm wide by 86mm high
• social media (2 posts/week organic + amplify + plus paid for) 

Submit details of a theatre show or event

Once you've completed the online form, and ahead of the deadline, email your artwork and/or images to Lisa Mannion at lmannion@hillingdon.gov.uk.

Please note:

• You are responsible for making sure you have permission from the image copyright holder to use the images or text you supply for any publicity. Any fines for misuse of copyrighted materials will be passed on to the hirer. 
• Images should not include any overlaid text. All relevant information, including the event title is shown next to the image, so will not need repeating.

If you have questions or would like to check availability for putting on a show, email artsvenues@hillingdon.gov.uk.

See more ways to promote your event

Social media 

Feel free to follow us and share details of forthcoming events with us on social media: 

• Facebook - Compass Theatre 
• Facebook - Winston Churchill Theatre 
• X - Hillingdon Theatres 
• Instagram - Hillingdon Theatres 

Posters, flyers and banners 

Event planners using the Hillingdon Box Office are obliged, by contract, to include correct contact details for the box office on any and all publicity for public performances. This includes both the Hillingdon Box Office telephone number (01895 250615) and the website address (discover.hillingdon.gov.uk/theatres). These should appear in at least the same font size as any contact details provided for the client's own ticket sales routes.

If ticket buyers will be charged a booking fee if they book through an external box office, these must be detailed in your printed publicity. This is required to allow customers to be fully informed before choosing 1 of 2 routes to purchase, and is a ruling from the Advertising Standards Authority. 

Banner display at Bury Street, Manor Farm 

Arts venue hirers can book 1 of 5 possible spaces to hang a promotional banner on the fence at Manor Farm (to the right of the Duck House on Bury Street, south of the 'Bury Street' sign, opposite the entrance to Sharps Lane) for a maximum 2 weeks per hire. There is no charge for this service.

Requests to hang banners at Bury Street should be emailed to artsvenues@hillingdon.gov.uk and include:

• the booking/hire number emailed to you
• the 2-week period you would like to display your banner.

We will then contact you to confirm your banner space booking, or to suggest alternative dates if the requested dates aren't available. 

Please note: 

• Only banners under 0.6 square metres (eg 1m x 60cm) in size can be hung on the fence. 
• Banners must be put up and taken down within the time period booked.
• Banners must be fixed securely, so that wind cannot blow the banner into the road. 
• All fixings must be trimmed, and all trimmings removed, to protect passers-by and wildlife. 
• In the past, banners have been removed by unknown parties without reason or warning. This area is not covered by the venue's CCTV. 
• This is a currently a free, low-maintenance publicity service that we want to continue to offer as best we can, so we are grateful for your co-operation. 

Important: For the hanging of any other roadside banners, you must request permission from the council, ensuring the venue name is included in your application. 

Display of posters and flyers

We can display posters and flyers in the following places by request:

• foyer of Winston Churchill Theatre - posters (A4 only) and flyers 
• foyer of Compass Theatre - posters (A3 only) and flyers 
• Manor Farm House - has a limited area for flyer display.

All flyers and posters should be left for the attention of Lisa Manning at Compass Theatre.

Whilst there is no cost for this service, we also cannot guarantee to be able to display all materials provided nor can we promise how quickly they can go up after delivery. 

Compass Theatre shows - suggested quantity of publicity materials

• 500 x A5 portrait flyers - mainly for display at the Compass Theatre and a quantity for Winston Churchill Theatre 
• 10 x A3 posters - for display at the Compass Theatre 
• 2 x A4 posters - for display at Winston Churchill Theatre 

Winston Churchill Theatre shows - suggested quantity of publicity materials

• 500 x A5 portrait flyers - mainly for display at Compass Theatre and a quantity for Winston Churchill Theatre 
• 6 x A4 posters - for display at Winston Churchill Theatre 
• 3 x A3 posters - for display at the Compass Theatre

Promotional opportunity: Duck Pond Market, Ruislip 

On the 1st and 3rd Sunday of each month, from 10am until 3pm, Duck Pond Markets take place in the Manor Farm grounds.

Producers of shows taking place at the Winston Churchill Theatre and Compass Theatre are encouraged to contact the market provider about the ways they support Hillingdon's theatre groups at Manor Farm.

To find out more, contact Duck Pond Market.